It can also increase the perceived value of your content, and attract backlinks. If you follow traditional image SEO techniques, there is a huge chance you are stripping your images of EXIF data. You can sprinkle them throughout the images on your page but don’t stuff them. The official line from Google is that bounce rate doesn’t affect rankings. Dwell Time is the amount of time someone spends on your page SEO Anomaly consuming your content after finding you through search results.
You should then aim to create a layout for your content that is easy to read and navigate. The truth is that, in most cases, you’re probably already linking entities together naturally. You will still have one variation as your primary target keyword, but you must insert other keyword variations strategically into key areas of your page. To combat this, include each variation of the keyword in your content with a good keyword density.
- It also helps you to see what exact questions they have and what phrases they use to find the answers.
- You’ll be given suggestion so with each keyword, you get more and more authority with Google, and the traffic follows.
- Page load speeds are another high-priority ranking factor, and for a good reason.
- You know someone’s looking for a chocolate cake recipe — the search intent is evident.
- Develop high-quality content that is easy to read, relevant, and incorporates keywords strategically.
- Keyword research involves identifying the terms and phrases your target audience uses to search for information.
What is the difference between off-page SEO and on-page SEO?
But not as many people know that WHERE you put your keyword matters. Topical authority is a measure of how authoritative your website is about a specific topic. They can highlight ideas right in the search results for content you could create to help solve those pain points. Reddit, Quora, forums and other online communities are excellent places to find keywords. Even at the free level, Semrush equips you with essential tools for getting started with SEO. Once you see the value, you can always upgrade to unlock even more features.
OUR ON-PAGE SEO PROCESS
This time, the link to my competitor’s page is part of a big list of resources. Unlike graphs and screenshots, blog post banners serve no practical purpose. It was (and still is) the most complete guide to link building out there. Data is just one type of “Hook” that you can use to build links to your content. And I knew that publishing another list of 20 tools wouldn’t work. Specifically, I published an ultimate guide to mobile optimization.
In this section, I will cover some of the most important things you should look after to rank higher on the SERPs (search engine results pages) and attract more clicks to your content. If your page struggles to rank in the top 10, one of the reasons may be that it lacks the information that searchers are looking for. To find out if that is the case, you’ll need to compare topics covered by top-ranking pages against topics covered by you. This strategy is less about links… and more about getting your content in front of the right people.
Content quality impacts user engagement, dwell time, and bounce rates, all of which are indirect signals of a page’s relevance to the search query. High-quality, relevant content is more likely to earn backlinks, which are vital for SEO. Site architecture elements refer to the elements that make up your website and site pages. How you structure your website can help Google and other search engines easily crawl the pages and page content. It tells Google and other search engines what your images are about …
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